PLOYSYNC

PolySync is leading the way in AI-assisted driving research. They offer a development kit that allows researchers to implement AI driving into almost every vehicle. it is a truly innovative product and the client wanted a brand to reflect that.

Our concept revolved around the un-intentional beauty of travel and roads. Using satellite imagery, we’ve created illustrations based on some of the more unique highway formations around the world. Our typography approach was kept minimal to let the illustrations take center stage.